Atwell explains the effectiveness of the Reader's Workshop approach in an articulate response to a New York Times article. If you need a way to explain the value of allowing readers to select their own reading, this is the resource for you.
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How to test (and perfect) nearly everything in PPC
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Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy
"how-to" for search marketers looking to improve ad performance through
testing...
2 hours ago
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