Privacy & Google: Take a look at the tech side.

This YouTube video provides a good basic introduction to just what information Google is tracking when you make a search.

Keep in mind that if you have a Google Account (which I do) you are providing Google with far more than IP numbers and cookies. When using Google tools we pay with data, not money. Each 'Free Tool' provides a stream of information that Google is very adept at turning into advertising profit.

I'm quite comfortable with this symbiotic relationship. Are you?